About the Book





“The pattern-recognition machinery in our brains is so efficient in extracting a face from a clutter of other detail that we sometimes see faces where there are none”

~ Carl Sagan




“When I first started noticing faces in corks it was apparent to me that the more characters I could find in the cork, the more character the wine had.”

~ John Demshar

Food & Beverage



“Most people think you have to be mentally abnormal to see these types of images, so individuals reporting this phenomenon are often ridiculed. But our findings suggest it’s common for people to see non-existent  features because human brains are uniquely wired to recognize faces, so that even when there’s only a slight suggestion of facial features the brain automatically interprets it as a face.”

~ Professor Kang Lee, Toronto University